We overhauled our reporting section today and added interactive graphs that allow you to view your data in interesting and insightful ways. If Peter Drucker is right, and what gets measured really does get managed, then our goal is to give management a few more resources and some added transparency. We rolled out new reporting pages for all the following reservation types:
We updated our VIP system today so that it rewards the top 10 most active customers with VIP perks at participating venues. The idea is to combine the gamification principles behind successful concepts like Foursquare and Gowalla with discounts for loyalty in a way that benefits both the customer AND THE RESTAURANT.
We don’t charge a percentage of the deal like Groupon or cover fees like Open Table; restaurants give perks directly to the customer. By eliminating the middle man, restaurants can afford to be more generous, which translates into better deals for guests over time. Because at least one visit at regular prices is required to become a VIP, this new program also eliminates the attraction of “couponers” who move from deal site to deal site looking for bargains.
We updated our how our Notes System works today to be more effective as a communication tool with customers. Previously, we had a single note field that was connected to the reservation (customer notes that stay with the customer throughout their booking history are not affected by this change). Customers could add a reservation note to the venue when booking a reservation and clients could add a note that went to the customer when adding a reservation to the system manually that came over the phone. This note was sent to both the customer and the venue. Because they shared the same field it got a little confusing to know who was writing the note. Also, some clients had asked for internal notes that the customer did not see.
So we added a couple of options and changed the way they’re displayed so that it’s easy to figure out what each note does.
