Reservation Genie Blog

Reservation Genie lowers the cost of online reservations with transparent tools that help you be creative with your marketing.

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November 7, 2016 5 Steps to Optimize your Restaurant Web Presence in Google

5 Steps to Optimize your Restaurant Web Presence in Google

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We routinely rebuild and optimize our clients’ websites as part of a upgrade package we offer. Reservation Genie benefits when our clients have good websites as that leads to more reservations and happier customers. So we do it for a lot less than your typical web design shop. The first step is to audit your current site and see where there’s room for improvement. Read More →

July 3, 2016 Zerve Alternative tour reservation management system with a concierge referral program

Zerve Alternative tour reservation management system with a concierge referral program

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Nick Gray, a Zerve customer, reported they are shutting down. The Wall Street Journal confirmed it. Zerve offered a unique tour reservation system that was loved by many tour operators and now their customers may be forced to find a new system quickly. Reservation Genie can offer a quick alternative with unique concierge management tools to help you manage your tour business. Read More →

May 18, 2015 Automated Email Marketing and Restaurant Loyalty Program

Automated Email Marketing and Restaurant Loyalty Program

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Restaurants can increase customer visits per year using Reservation Genie’s loyalty tools that merge Automated Email Marketing with a Restaurant Loyalty Program that is based on completing reservations. Why put an Open Table widget on your website when they steer your customers towards your competitors that pay premiums to be featured as 1000 point tables? Reservation Genie will drive them back to your restaurant. Read More →

March 23, 2015 Help Lower Restaurant Menu Prices and End Patron Cover Fees

Help Lower Restaurant Menu Prices and End Patron Cover Fees

We recently rolled out our new Search & Filter platform in our primary cities. This is most notable in New York City where restaurants are working together to support a reservation system that doesn’t lead to cover fees from patrons regardless of how they book. There you can search for available tables by date, time, and party size as well as filter results by cuisine and neighborhood. Read More →

March 4, 2014 Building a Successful Concierge Referral Program

Building a Successful Concierge Referral Program

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Courting concierges to send their guests to your business requires building a relationship. A lot of restaurants think that by passing out free appetizer cards concierges will suddenly start sending them hundreds of customers every week. While offering a guest perk to concierges is something we highly recommend, it’s more about building a relationship with the concierge. You have to ensure them their guests will have a great experience and demonstrate that you appreciate their referrals. Read More →

January 13, 2014 Mobile Restaurant Reservation System Lowers Open Table's Fees & Boosts Reservations by 20%

Mobile Restaurant Reservation System Lowers Open Table's Fees & Boosts Reservations by 20%

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Our Mobile Optimized Restaurant Reservation System helps lower Open Table fees by reducing friction associated with managing two inventories and enables restaurants to get the best of both worlds. Now every manager can access and manage reservations from their phones as well as block their inventory when they get slammed. Restaurants managing two systems are seeing an average increase of 20% in overall bookings. Read More →

November 10, 2013 Four Reasons to add a Reservation Genie Restaurant Booking Widget

Four Reasons to add a Reservation Genie Restaurant Booking Widget

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Building a free booking community takes time and initiative. Why send your customers to a system that will incentivize them to visit your competitors when you can send them to one that encourages them to come back to your restaurant? It all starts with adding a restaurant booking widget to your website. Adding one of these to your website can help you lower cover fees, drive repeat business, increase reservation conversion, and build a free booking community at the same time. Read More →

August 2, 2013 Free Booking Community Alternative to Rezbook for Restaurants

Free Booking Community Alternative to Rezbook for Restaurants

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I wasn’t too surprised a couple of weeks ago when Yelp bought SeatMe. I mean, I was surprised they paid 12.7 million for a system with 104 restaurant clients as that comes to about $121k per restaurant. But I was surprised to see Open Table buy Rezbook yesterday. Mostly because with 2000 restaurants and the price per restaurant set by the recent SeatMe purchase implies the going rate would be 242 million. Read More →

April 16, 2013 5 Steps to Lower Open Table Invoices Using Reservation Genie

5 Steps to Lower Open Table Invoices Using Reservation Genie

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Open Table benefits by getting more people to skip the restaurant’s website entirely and book directly through Open Table. There they can steer customers towards 1000 point tables and rake in even higher profits. The trick is drive as many people as possible to book directly through your website where they will cost less than booking directly through the Open Table website. This blog posts talks about how. Read More →

January 4, 2013 Mobile Optimized Websites for Restaurants and Tours

Mobile Optimized Websites for Restaurants and Tours

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We manage websites for a lot of our clients. Several have been approached by web designers encouraging them to spend heavily on a custom built mobile optimized website. While that may be a worthwhile investment if the price is right, in most cases mobile users only need a few key features. We were able to build all of those using data we already store in Reservation Genie. So we went rolled it out as a perk for being a Reservation Genie customer. Read More →

October 16, 2012 Compare Your Restaurant Website Traffic to Typical Results

Compare Your Restaurant Website Traffic to Typical Results

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The online marketing game can be a little overwhelming for restaurant owners. I feel the same way in a kitchen. It starts with learning to use Google Analytics to measure your website performance. But since stats are really only as useful as the data you compare them to, and even if you have Google Analytics set up already, you need a comparison test to truly gauge your results. So, we sampled 10 of the restaurant websites we manage and put together some metrics to give you something to measure your results against. Read More →